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The signifier that resembles. Form as recognition, surface, impression. The visible mark.
A brand is not a logo. It is a sign functioning within an interpretive structure. We articulate meaning by controlling the threshold between the known and the obscured.
The signifier that resembles. Form as recognition, surface, impression. The visible mark.
The signifier connected by cause and consequence. Evidence, residue, the print of an event.
A signifier related to the signified by convention. The collective agreement; meaning learned.
The Advantage of Indirect Interpretation